Inna LYUBAREVA

Inna LYUBAREVA


Enseignant Chercheur
Dépt. Logique des Usages, Sciences Sociales et de l'Information

Téléphone : 02 29 00 15 33
Télécopie : 02 29 00 10 30
Courriel : inna.lyubareva@imt-atlantique.fr
IMT Atlantique
Vue aérienne

Autres publications

LYUBAREVA Inna, BENGHOZI Pierre-Jean, FIDELE Teaiki
Titre de l'article : Online Business Models in Creative Industries. Diversity and Structure
International studies of management and organization, 2014, vol. 44, n° 4
In recent times creative industries management seems to have been reshaped by the influence of Information and Communication Technologies (ICTs). Constant experimentation and innovation in the business model (BM) has become one of the key sources of firms' competitive advantage. As a result, traditional BMs, which were dominant and stable in their respective industries, have given rise to multiple disruptive BMs. Little is known about which elements contribute to structure and shape the diversity of new online BMs and why no production sector has established a dominant BM. This article addresses these issues. It is based on the empirical study of 34 cultural content websites accounting for the highest combination of digital output and technology in production processes: music, video, film, book, image, and publishing sectors. By means of Multiple Correspondence Analysis (MCA), three classes of online BMs were identified: the "participative model", "distribution model" and "editorial model." The article discusses these BMs, as well as their influence on creativity and cultural diversity. 
 
BENGHOZI Pierre-Jean, LYUBAREVA Inna
Titre de l'article : When organizations in the cultural industries seek new business models: a case study of the french online press
International journal of arts management, 2014, vol. 16, n° 3, pp. 6-19 
Creative industries face a constantly changing competitive environment: dematerialized transactions, market extensions, new offerings, and new customer relations. As a result, constant innovations in organization arrangements and business models have become a key competitive advantage and put at stake the traditional models. They frequently refer to unknown articulation between the free-of-charge offerings and variety of original pricing strategies. The case of the press is quite symptomatic of that standpoint. From the empirical analysis of 149 press French websites, the paper substantiates the co-existence of three classes of online BMs: "A minima Digital", "Pure Players" and "Exploring Leaders". It puts forward the original mechanisms for the gratis content funding in the press industry. These results are in tune with observations made in other countries and confirm our basic assumption regarding the variety of existing business model and the elements shaping their diversity. 
 
 
BENGHOZI Pierre-Jean, LYUBAREVA Inna
Titre de l'article : La presse française en ligne en 2012 : modèles d'affaires et pratiques de financement
Culture études - DEPS (Département des études, de la prospective et des statistiques), 2013, vol. 3, pp. 1-12
Sous l'impact des nouvelles technologies d'information et de communication (TIC), on observe ces dernières années dans l'industrie de presse une multiplication des configurations des formes organisationnelles et des modèles d'affaires. La multiplication de ces modèles ou des manières de mettre les contenus à disposition ne constitue pas un simple effet conjoncturel. Il traduit des stratégies systématiques d'innovation et d'exploration de modèles d'affaires alternatifs, qui représentent aujourd'hui la source d'avantage concurrentiel privilégiée. L'analyse aborde la variété des nouveaux modèles d'affaires par un effort de catégorisation et de description permettant d'identifier et de comprendre les trajectoires d'évolution de l'économie de la presse. L'étude économétrique d'une base de données inédite de 149 titres de presse française a permis d'identifier trois classes distinctes de modèles d'affaires de la presse en ligne : numérique a minima, pure players et leaders explorateurs. 
 
BENGHOZI Pierre-Jean, FIDELE Teaiki, LYUBAREVA Inna
Titre de l'article : Innovative Business Models in Creative Industries: Empirical Study on Audiovisual Industry
Journal of Arts and Cultural Management, 2011, vol. 6, n° 1, pp. 171-196
The paper relies on the empirical study of 34 online providers of audiovisual content. Using original analytic approach the paper substantiates two important points. First of all, the diversity of business models, which we observe today in the audiovisual industry and which looks like chaotic at first glance, is, in fact, structured. We bring to light three types of BMs which we propose to designate by "participative model" based on users' participation and interaction; "distribution model" based on online distribution of specialized content created by individual providers; and "editorial model" based on publication on the website of various contents originated from different official providers. Secondly, our results demonstrate that ICTs do determine the dynamics of BMs in the audiovisual sector. The paper points that higher integration of new technologies in the development process impacts the choice of new "participative business model" with its very specific features. 
 
LYUBAREVA Inna
Titre de l'article : Les standards comme dispositifs de coordination. Linux Standard Base comme interaction entre marché et communauté
Terminal #97-98 : communautés et nouveaux modes de (télé)communication, l’Harmattan, 2006 
[“Standards as coordination mechanisms. Linux Standard Base as example of the market-community interaction”]
 
 
LYUBAREVA Inna
Titre de l'article : Virtual communities and cooperation at distance: example of Free and Open Source Software
Vestnik of the International Institute of Bogdanov, #3 (23), Moscow, 2005
 
LYUBAREVA Inna
PhD: Cooperation in network as an alternative for the knowledge creation. Example of Free and Open Source Software
Advisor: Pr. Eric Brousseau 
Defence date: January 15, 2010
Knowledge as a factor of production has some specific features. It does not exist independently from individuals, from their interactions, or from the social context. It requires, on the one hand, free circulation and openness and, on the other hand, integration (i.e. an adequate governance to ensure coherent actions). This constitutes an economic dilemma, which the conventional organization forms (firm, market) often fail to solve. Therefore, the analysis of capabilities of an alternative organization – the cooperation in Network – becomes especially relevant. The analysis of this question is undertaken throughout three chapters: (1) a formal theoretical representation of the Network organization and its comparison with the market-like and hierarchical forms, (2) the empirical analysis of the patterns of its development and (3) of its performance. The example of Free and Open Source Software, representing the network-like alternative in the software industry, has been used. 
Our study is situated at the intersection of several theoretical frameworks:
Knowledge-Based Economy was used to spotlight the specificity of knowledge-intensive production;
Game Theory was helpful to realise the formal representation of the network form and to compare it with the conventional organizations;
Institutional and Property Rights Theory was mobilized to analyse the patterns of the network development and evolution;
Cognitive Approach to Organization was particularly useful to the study of internal structure and performance characteristics of the network form.    
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